No other marketing tool is as precise
and carries as much emotional power as an event.
What
is events communication ?
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Through events communication, you reach a captive audience,
and deliver them a high-impact and ultra-targeted message.
In the hands of experienced organisers, events communication
holds a special place among marketing communications tools.
Events Communication is at the same level in the marketing
mix as advertising, sales promotions, direct marketing
and public relations.
Why communicate through
an event ?
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It’s
spectacular - and therefore has a high impact.
And because the target audience has been specially selected
and is captive to the message you are transmitting. In
some ways an event is the ultimate form of direct marketing.
It’s
interactive.
Event communication creates a unique and thrilling moment
where the person or people holding the event have a direct
contact and a dialogue with the target public.The person
or organisation communicating through the event as an
instant response from the audience. No other form of communication
has this immediacy.
It offers
an tremendous level of recall.
Because the audience becomes totally involved in the event
- if it is skilfully presented - its key messages will
be locked into participants’ imagination long after
the date has passed.
It never misses
the target.
Events are exclusive and can even be personalised. Your
message is not dispersed and every member of the audience
feels the message is addressed personally to him or her.
You don’t waste energy and money communicating with
a target audience who isn’t interested in your message.
It’s
emotional.
Emotion is a key force in marketing. Sales and motivation
are not the by-product of rational and theoretical arguments.
It’s
a great motivator.
A well orchestrated event has an incredible power, to
motivate, value and reward your employees or sales network.
Events are an ideal way to solidify team spirit.
What qualities should I look
for when choosing an events communication agency ? .....................................................................................................................................................................................
Ask yourself...do you need an organiser or a strategic
communications partner?
Events organisers
are useful for certain types of events,
but they can’t help get your message across.
For a full service events management company like Alice,
the priority is to guarantee that your message is transmitted
to your target audience in a clear and convincing manner.
Events management
is marketing communications.
Part of the company’s expertise lies in marketing
communications - helping you define your message.
... And flawless
logistics.
An equally important part is specialised in delivering
the planning and logistical aspects of your event.
‘Full service’
events management.
At the strategic level, the full-service agency will
ensure that the message carried by the event is perfectly
coherent with the image projected through your company’s
other marketing communication activities - such as advertising,
corporate and public relations.
To see practical examples
of how Alice events work for customers, see the 'references
section'.